I have found this animation from the musician Maxmaber Orkestar who uses 500 people holding more than 1,500 developed pictures all around Israel, creating a smooth music video within their hands to create a film within a film. This is an interesting concept that could only be achieved through animation.
Thursday 22 September 2011
MyCorkboard.me Review
I have been using Corkboard.me for summarising and ordering my notes and presentations. I have been looking at how the website works and have decided that it is a good program to use as both a single user and for presentations with pros and cons with both.
Corkboard.Me is good for single use as it is extremely simple to use and allows basic images and text to be placed and stored making it both good presentation and note taking program. Other colours of post-it allow for comments or different topics.
Corkboard.Me can be a poor single use as it can be hard to show the order in which things are meant to be viewed. It can also be quite hard to control when presenting as a single click creates a new post-it note and post-its can be easily dragged by mistake.
Corkboard.Me is good for single use as it is extremely simple to use and allows basic images and text to be placed and stored making it both good presentation and note taking program. Other colours of post-it allow for comments or different topics.
Corkboard.Me can be a poor single use as it can be hard to show the order in which things are meant to be viewed. It can also be quite hard to control when presenting as a single click creates a new post-it note and post-its can be easily dragged by mistake.
Monday 5 September 2011
Mr. Darlow's: Diffusion of Innovation
Looking at the diffusion of innovation theory, which is how fast an idea or product travels through the target audience. Mr. Darlow has shown us the Hype cycle, and its five stages, which most products have to go through. The stages are:
There are also types of "adopters" for each new product. An adopter is someone who takes on this new idea/product and uses it. The stage of adoption is to do with how fast someone starts using this idea/product. The stages are:
To show our knowledge of the diffusion of innovation Mr. Darlow set us the following task:
"Develop a concept for a new technological device. Consider who you are aiming the product at and develop a marketing campaign to suit the early adopters and how you would develop the marketing strategy after the 'scarcity' phase. You should make two of the following"
The Product is the "Black Box" which is meant to be able to perform and do everything.
I chose the slogan "It only does everything" as this will entice the Visionaries and creators to test this claim and try to beat it by buying the product.
The web banner simply shows the Black Box, and lets the product boast the tagline: "It only does everything. The Paper advert is simply a stationary version of the online advert.
- Technology trigger
- Peak of inflated expectations
- Trough of disillusionment
- Slope of enlightenment
- Plateau of productivity
There are also types of "adopters" for each new product. An adopter is someone who takes on this new idea/product and uses it. The stage of adoption is to do with how fast someone starts using this idea/product. The stages are:
- (Technologists, creators) Innovators - 2.5%
- (Visionaries, creators) Early Adopters - 13.5%
- (Pragmatists, critics & collectors) Early Majority - 34%
- (Conservatives, joiners & spectators) Late Majority - 34%
- (Skeptics, inactive) Laggards -16%
To show our knowledge of the diffusion of innovation Mr. Darlow set us the following task:
"Develop a concept for a new technological device. Consider who you are aiming the product at and develop a marketing campaign to suit the early adopters and how you would develop the marketing strategy after the 'scarcity' phase. You should make two of the following"
- TV advert (storyboard for)
- Web advert (banners, columns, webpage)
- Print advert
- Billboard
- Advertising slogan
The Product is the "Black Box" which is meant to be able to perform and do everything.
I chose the slogan "It only does everything" as this will entice the Visionaries and creators to test this claim and try to beat it by buying the product.
The web banner simply shows the Black Box, and lets the product boast the tagline: "It only does everything. The Paper advert is simply a stationary version of the online advert.
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