Evaluation

Evaluation Lee Cooper 3370 Kett on Prezi

This is my final Evaluation for my media products.

Focus Group - Target Audience.

focus group from Lee Cooper on Vimeo.

this is a small focus group that was helpfully recorded by my media teacher Mrs Moore. This has enabled me to workout what is needed for the animation. the feedback was exceptionally helpful. The feedback states that the animation meets its aim of being entertaining for the young audience, with all three viewers enjoying the film. During the viewing one of the children made her own sound effects. This self expression of the sound signifies that more sound effects might be needed. This could be easily achieved. Feedback given after the viewing tells me that some scenes are viewed with mixed feelings. The more slapstick scenes are sometimes viewed as repetitive, but the scene with the three red creatures was loved greatly by the target. audience.

Finished Animation

Hammerspace (unfinished) from Lee Cooper on Vimeo.

This is my finished animation. It is a "silent movie" with music composed by Veronina, and it has been prevued by my class. For a focus group I will attempt to show the animation in a school and receive feedback from the appropriate focus groups. 

Sound and Foley and Copyright

The finished animation has no sound to it, so I will have to source my music and sounds using royalty free music off of the internet or ask permission from bands. I can also create my own music using the art of Foley. Foley is creating sound effects to use in other productions; for example, in the British drama Doctor Who, the TARDIS sound effects are created by running a key up and down a piano wire to create a unquie sound. I will use this technique to create sound effects for my film. I may also have to do some voice acting, to give Jack a voice.

EDIT:
I have found a piece of music for a background track that I think could be suitable. It is called 'What a bad idea' and was created by and submitted to the website http://www.newgrounds.com/ . I have emailed him asking for his permission to use the piece. The piece can be listen to here: http://www.newgrounds.com/audio/listen/471678

EDIT 2:

 Veronina replied to my email, granting me permission to use this piece of music. 

The music provided uses Creative commons licence, this means that I can use the music as long as I give credit to the creator, do not use the ice for commercial reasons unless I gain permission from the creator, which I have. I am also legally allowed to distribute the music if I edit it, but only using an identical licence. 

http://www.creativecommons.org.uk/

Animation Complete.

After many week of animation the main film has been completed. Running at around 2:30 the final footage is slightly shorter than had been planed, however this is due to complications with filming as the technology often let me down. During the final day of filming, the camera became unresponsive to the mac-book which took two hours to resolve. this sadly reduced my final hours of animation meaning the storyline had to shortened, slightly.

I have shown my animation to my fellow classmates and they very impressed with the quality of the animation, however, they feel that the film lacks an ending and that the film ends on too large of a cliff hanger. I would resolve this problem by re-writing the end of the story and having the door vanish, sadly, I no longer possess the time to complete this task, so I have edited the film to the best of my ability to attempt to fix the ending.

Ancillary Product 2 - Magazine Review - completed Review

By looking at the Web-Magazine http://www.rottentomatoes.com/ I have been able to create a small magazine review for HammerSpace, using the Alice in Wonderland as a template. I have created a basic review of the film along with incorporating my first ancillary product, the movie poster.

This web magazine incorporates all the needed factors of a print magazine, such as;

• The title of the film- this is shown in the top third of the page and also states when the film was released. 
• A visual image- this is shown on the very left hand side and uses a minimal movie poster.
• User/Critics ratings- these are shown in the middle third of the page. The "Tomatometer" shows the professional critics ratings of the film. This is shown as a percentage for ease of use. Beneath this is a summary of the average ratings, the number of the reviews counted, and the number of positive reviews vs the number of negative reviews. The "Audience" allows the user to review the film, giving the audience a no professional point of view. 
• Readers Opinion- this allows the reader to respond to the magazine. This makes the web magazine more interactive than a print magazine. 
• Movie information- this gives an in-depth written review/plot synopsis. This can be extended for a more detailed text, or left as a slightly more minimal read which would  more suitable for a more passive audience. The details such as age rating, writer and director are also shown. 

I chose to use a web-magazine because of their growing appeal. Due to the advances of modern technology, such as wireless internet, smart phones and portable computers mean that web magazines are becoming more portable and easy to share than their paper counter parts. Digital media is also constantly being up-dated, where as print media is out of date by the time it reaches the shelves. 

Ancillary Product 2 - Magazine Review - Analysis

Ancillary Product 2 - Review - Analysis on Prezi

My review of the 'Tim Burton's Alice in Wonderland' review on the web magazine "http://www.rottentomatoes.com/" The Web magazine reviews new movies through the use of professional critics and the user based reviews.

EDIT:

I have updated the prezi to include some missing factors:

Ancillary Product 2 - Review - Analysis on Prezi

Ancillary 1- distribution & exhibition

I will distribute the film poster (ancillary product 1) by placing it around in various locations. Places such as  bus stops and magazines will not target my audience directly but will advertise to the target audience's parents/guardians. This advertising uses the "two step flow" audience theory, The parents will view the advertising and then tell the actual target audience, meaning that the information is seen by more than the target audience, enticing more people to watch the animation.
the cost for bus-stop advertising is around £120 per week. This is relatively cheap compared to the amount of people who will view it compared to the cost of having it viewed.  It also means that a very wide margin of viewers, compared to the more focused audience of using a magazine, which can be extremely expensive.

This is a graphic mock up of how my poster could be used.

Ancillary Product 1 - Movie Poster - Finished Product

The poster takes inspiration form Aardman's Chicken run campaign, with the text being enticing but using a joke based teaser. "Who's there" is taken from the old "Knock Knock" jokes which link directly to the subject of the film.
The main subject of the poster is Jack, the protagonist of my short film. this poster introduces him in a friendly pose that this suitable for the target audience. The font was chosen by my focus group as a suitable font for both the genre of the film and the target audience.
This poster is part of a small campaign of two posters that work together with relaying text. The first would be the poster of the door which uses the caption "Knock, Knock" which is to be followed by the "Who's there?" shown on this current poster.

EDIT:
I have added some vital, but missing, information to the movie poster. The release date, where it can be viewed, and the producer are now visible at the bottom of the poster. A black border has also been added for aesthetics.

Ancillary Product 1 - Movie Poster - Focus Group on Fonts

Focus group on Prezi

I have added up the results of my focus group and the winning font was the first font: CreativeBB.

I am glad with this choice as it meets with all the criteria I provided my focus group. "The font must be easy to read, whilst representing its genre. The genre is Sci-Fi meets Children. It also must represent the medium in which the film has been made, which in my case is Stop-Motion Animation.

Ancillary Product 1 - Movie Poster - Planning my Posters

Looking into the style of Aardman's Chicken Runs poster campaign I will be using a similar technique.  Am plan to use a white background and show the character. This will enable the character to be known quickly and easily. In the upper left corner of the poster there will be parts of the "Knock Knock" jokes. These jokes will be easily understood by the target audience and will relate to the context of the film. I have created some primary sketches.



 

Ancillary Product 1 - Movie Poster - Research into Aardman's Chicken Run

I have been working on my movie posters alongside my ancillary products. The movie posters in question would be shown in locations most likely to attract the target audiences attention. I have designed my Poster campaign to be shown on small billboards up and around film cinemas. I am basing my campaign around a similar set of posters created and distributed for Aardman's animation "Chicken Run"

The posters composition shows the various main characters of the film on a white background. This allows the character to be easily seen and recognised as the target audiences eye is not drawn to the background. The top of the poster is taken up by a slogan advertising the film. Theses slogans are usually puns.  The use of puns insinuates that the film will be a comedy. The bottom of the poster shows the title of the film "Chicken Run" and it's release date. 

These slogans are often puns referring to either chicken or food. "She's Poultry In Motion" whilst being a pun on the expression "poetry in motion" references that the main character of the film is a chicken. 

Another pun "Escape Or Die Frying" expresses the Flocks situation and that they need to escape the chicken farm or they will be killed and eaten. 

 The bold colouring used in the poster entices the target audience which are young children, as the bright colours will attract their attention more than darker tones. 

SWOT report 2 15/01/2012

S- (internal) Animation has started and the storyline is achievable.
    (external)  All the models are holding up and are working perfectly.
W- (internal) I set myself too greater target and have had to rethink how much footage can be achieved daily.
    (external) Due to human error I have had trouble gaining access to the animating area
O- Total of 11 seconds of footage filmed.
T- complete another 10 seconds of footage of film by the end of next lesson.

Animation has started.

I have started my animation, and have spent 2 hours filming 5 seconds of footage with 24 frames per second. I am going to increase my animation speed of production over4 the next few days to create up to 15 seconds of footage per lesson.
 To evaluate myself I will be using SWOT, which stands for  Strengths, Weaknesses, Outcomes & Targets. The strengths are the good points of my progress and the weaknesses the low points. The outcome will be what I have acheived and the target will be what I wish to complete by next time.

SWOT report 1 - 10/1/2012

S- (internal) Have brought in and made all of my animation materials.
    (external) All hardware and a permanent location have been sourced.
W- (internal) The door for the animation was not strong enough and had to be repaired.
    (external) The Applemac had software problems which meant it had to be restarted and reconnected to the camera.
O- Five seconds of footage have been filmed.
T- complete another 15 seconds of footage of film by next lesson.

Story board

I have completed the basic outline for my story. Using a simple story with minimum characters and a single set I will be able to create an interesting and compelling story that will entertain my target audience whilst setting myself a more realistic goal for the time remaining.

The story board has been sketched out to represent a rough guideline for my film. The basic story is of a character who will find a strange door and by opening it will experience different effects as the door leads into hammerspace.