Friday 17 February 2012

Sound and Foley and Copyright

The finished animation has no sound to it, so I will have to source my music and sounds using royalty free music off of the internet or ask permission from bands. I can also create my own music using the art of Foley. Foley is creating sound effects to use in other productions; for example, in the British drama Doctor Who, the TARDIS sound effects are created by running a key up and down a piano wire to create a unquie sound. I will use this technique to create sound effects for my film. I may also have to do some voice acting, to give Jack a voice.

EDIT:
I have found a piece of music for a background track that I think could be suitable. It is called 'What a bad idea' and was created by and submitted to the website http://www.newgrounds.com/ . I have emailed him asking for his permission to use the piece. The piece can be listen to here: http://www.newgrounds.com/audio/listen/471678


EDIT 2:
 Veronina replied to my email, granting me permission to use this piece of music. 

The music provided uses Creative commons licence, this means that I can use the music as long as I give credit to the creator, do not use the ice for commercial reasons unless I gain permission from the creator, which I have. I am also legally allowed to distribute the music if I edit it, but only using an identical licence. 

Animation Complete.

After many week of animation the main film has been completed. Running at around 2:30 the final footage is slightly shorter than had been planed, however this is due to complications with filming as the technology often let me down. During the final day of filming, the camera became unresponsive to the mac-book which took two hours to resolve. this sadly reduced my final hours of animation meaning the storyline had to shortened, slightly.

I have shown my animation to my fellow classmates and they very impressed with the quality of the animation, however, they feel that the film lacks an ending and that the film ends on too large of a cliff hanger. I would resolve this problem by re-writing the end of the story and having the door vanish, sadly, I no longer possess the time to complete this task, so I have edited the film to the best of my ability to attempt to fix the ending.

Ancillary Product 2 - Magazine Review - completed Review

By looking at the Web-Magazine http://www.rottentomatoes.com/ I have been able to create a small magazine review for HammerSpace, using the Alice in Wonderland as a template. I have created a basic review of the film along with incorporating my first ancillary product, the movie poster.

This web magazine incorporates all the needed factors of a print magazine, such as;

  • The title of the film- this is shown in the top third of the page and also states when the film was released. 
  • A visual image- this is shown on the very left hand side and uses a minimal movie poster.
  • User/Critics ratings- these are shown in the middle third of the page. The "Tomatometer" shows the professional critics ratings of the film. This is shown as a percentage for ease of use. Beneath this is a summary of the average ratings, the number of the reviews counted, and the number of positive reviews vs the number of negative reviews. The "Audience" allows the user to review the film, giving the audience a no professional point of view. 
  • Readers Opinion- this allows the reader to respond to the magazine. This makes the web magazine more interactive than a print magazine. 
  • Movie information- this gives an in-depth written review/plot synopsis. This can be extended for a more detailed text, or left as a slightly more minimal read which would  more suitable for a more passive audience. The details such as age rating, writer and director are also shown. 
I chose to use a web-magazine because of their growing appeal. Due to the advances of modern technology, such as wireless internet, smart phones and portable computers mean that web magazines are becoming more portable and easy to share than their paper counter parts. Digital media is also constantly being up-dated, where as print media is out of date by the time it reaches the shelves. 

Ancillary Product 2 - Magazine Review - Analysis



Thursday 16 February 2012

Ancillary 1- distribution & exhibition

I will distribute the film poster (ancillary product 1) by placing it around in various locations. Places such as  bus stops and magazines will not target my audience directly but will advertise to the target audience's parents/guardians. This advertising uses the "two step flow" audience theory, The parents will view the advertising and then tell the actual target audience, meaning that the information is seen by more than the target audience, enticing more people to watch the animation.
the cost for bus-stop advertising is around £120 per week. This is relatively cheap compared to the amount of people who will view it compared to the cost of having it viewed.  It also means that a very wide margin of viewers, compared to the more focused audience of using a magazine, which can be extremely expensive.

This is a graphic mock up of how my poster could be used.


Ancillary Product 1 - Movie Poster - Finished Product

The poster takes inspiration form Aardman's Chicken run campaign, with the text being enticing but using a joke based teaser. "Who's there" is taken from the old "Knock Knock" jokes which link directly to the subject of the film.
The main subject of the poster is Jack, the protagonist of my short film. this poster introduces him in a friendly pose that this suitable for the target audience. The font was chosen by my focus group as a suitable font for both the genre of the film and the target audience.
This poster is part of a small campaign of two posters that work together with relaying text. The first would be the poster of the door which uses the caption "Knock, Knock" which is to be followed by the "Who's there?" shown on this current poster.

EDIT:
I have added some vital, but missing, information to the movie poster. The release date, where it can be viewed, and the producer are now visible at the bottom of the poster. A black border has also been added for aesthetics.