I will distribute the film poster (ancillary product 1) by placing it around in various locations. Places such as bus stops and magazines will not target my audience directly but will advertise to the target audience's parents/guardians. This advertising uses the "two step flow" audience theory, The parents will view the advertising and then tell the actual target audience, meaning that the information is seen by more than the target audience, enticing more people to watch the animation.
the cost for bus-stop advertising is around £120 per week. This is relatively cheap compared to the amount of people who will view it compared to the cost of having it viewed. It also means that a very wide margin of viewers, compared to the more focused audience of using a magazine, which can be extremely expensive.
This is a graphic mock up of how my poster could be used.
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