S.M.A.R.T Targets (week begining 21/11/11)

My S.M.A.R.T targets are:
> Re-evaluate my current posts and to improve them. [This week]
> Collect research from focus group. [Next monday]
> Create a scory board for scene one. (10 frames) [This week]

Marking Criteria on Scribd

Marking Criteria

Lip syncing in Animation.

During speech the human mouth creates a multitude of different shapes which are used to manipulate the sound into recognizable sounds. In animation the characters mouth has to represent these movements so that the audience can clearly understand who is taking at that time. Matching the correct facial/mouth expression to the sound to create accurate movement is called 'Lip Syncing' and I plan to use some in my animation. Due to the fact that it can be extremely difficult and time consuming I shall plan to use minimal speech and convey thoughts and feelings though another medium. This is why I shall be using stereotypical and exaggerated facial expressions. This will allow the target audience to understand what the character is thinking and emphasize with him. When the character does speak I will attempt to keep the speech succinct and to the point as this will be in keeping with the target audiences attention span and keep them interested with the film.

Focus Group

I have collected research through the use of surveys, so my next piece of research will be to talk to a focus group. I am going to show them clips of animation and ask them what they like and dislike. I am also going to ask them for any storylines or locations they would like to be included as this will help with the work process.