Ancillary Product 1 - Movie Poster - Focus Group on Fonts

Focus group on Prezi

I have added up the results of my focus group and the winning font was the first font: CreativeBB.

I am glad with this choice as it meets with all the criteria I provided my focus group. "The font must be easy to read, whilst representing its genre. The genre is Sci-Fi meets Children. It also must represent the medium in which the film has been made, which in my case is Stop-Motion Animation.

Ancillary Product 1 - Movie Poster - Planning my Posters

Looking into the style of Aardman's Chicken Runs poster campaign I will be using a similar technique.  Am plan to use a white background and show the character. This will enable the character to be known quickly and easily. In the upper left corner of the poster there will be parts of the "Knock Knock" jokes. These jokes will be easily understood by the target audience and will relate to the context of the film. I have created some primary sketches.



 

Ancillary Product 1 - Movie Poster - Research into Aardman's Chicken Run

I have been working on my movie posters alongside my ancillary products. The movie posters in question would be shown in locations most likely to attract the target audiences attention. I have designed my Poster campaign to be shown on small billboards up and around film cinemas. I am basing my campaign around a similar set of posters created and distributed for Aardman's animation "Chicken Run"

The posters composition shows the various main characters of the film on a white background. This allows the character to be easily seen and recognised as the target audiences eye is not drawn to the background. The top of the poster is taken up by a slogan advertising the film. Theses slogans are usually puns.  The use of puns insinuates that the film will be a comedy. The bottom of the poster shows the title of the film "Chicken Run" and it's release date. 

These slogans are often puns referring to either chicken or food. "She's Poultry In Motion" whilst being a pun on the expression "poetry in motion" references that the main character of the film is a chicken. 

Another pun "Escape Or Die Frying" expresses the Flocks situation and that they need to escape the chicken farm or they will be killed and eaten. 

 The bold colouring used in the poster entices the target audience which are young children, as the bright colours will attract their attention more than darker tones. 

SWOT report 2 15/01/2012

S- (internal) Animation has started and the storyline is achievable.
    (external)  All the models are holding up and are working perfectly.
W- (internal) I set myself too greater target and have had to rethink how much footage can be achieved daily.
    (external) Due to human error I have had trouble gaining access to the animating area
O- Total of 11 seconds of footage filmed.
T- complete another 10 seconds of footage of film by the end of next lesson.

Animation has started.

I have started my animation, and have spent 2 hours filming 5 seconds of footage with 24 frames per second. I am going to increase my animation speed of production over4 the next few days to create up to 15 seconds of footage per lesson.
 To evaluate myself I will be using SWOT, which stands for  Strengths, Weaknesses, Outcomes & Targets. The strengths are the good points of my progress and the weaknesses the low points. The outcome will be what I have acheived and the target will be what I wish to complete by next time.

SWOT report 1 - 10/1/2012

S- (internal) Have brought in and made all of my animation materials.
    (external) All hardware and a permanent location have been sourced.
W- (internal) The door for the animation was not strong enough and had to be repaired.
    (external) The Applemac had software problems which meant it had to be restarted and reconnected to the camera.
O- Five seconds of footage have been filmed.
T- complete another 15 seconds of footage of film by next lesson.

Story board

I have completed the basic outline for my story. Using a simple story with minimum characters and a single set I will be able to create an interesting and compelling story that will entertain my target audience whilst setting myself a more realistic goal for the time remaining.

The story board has been sketched out to represent a rough guideline for my film. The basic story is of a character who will find a strange door and by opening it will experience different effects as the door leads into hammerspace.